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© Copyright 2017 Amandine Duchesne‍‍‍

‍‍‍"There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try a‍‍‍nd those who are afraid you will succeed."



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‍‍‍In the Cosmetic Industry

Forget about intellectual property rights and open the tap to innovation!

Toward the end of the 20th century, instead of innovating internally, firms now increasingly develop new products and processes by exploiting both internal and external sourcess, opting for a model called Open Innovation. What about the cosmetic industry? What are the advantages of such a new model?

‍‍‍‍‍‍‍‍‍BRAND IMAGE

International Marketing Strategy

How fast-food restaurants may improve their brand image internationally: The Case of McDonald's.

‍‍‍‍‍‍Today, McDonald's, one of the largest restaurant chain of the world, is facing criticism for the relatively sudden epidemic of overweight and obesity worldwide, especially among children. What kind of strategies the company should adopt in order to truly improve its image internationally?


‍‍‍‍‍‍In the Fast Fashion Industry



The disappearance of ethics and sustainability in the fast fashion industry - It's time to find real solutions !

Remember what happened in April 2013... The building called Rana Plaza, which housed several garment factories for various international clothing brands, collapsed and caused at least 1100 deaths. How could such a tragedy happen? It's time for fast-fashion companies to find real solutions.


In the 21st Century

Why is it so important to create a website ? My experience about personal branding.

Soon on my blog...


In the Digital Age

When new and revolutionary technologies threaten worldwide security - Cyberterrorism in the Digital Age.

September 11, 2001. A thud, clouds of dust, people running, siren of firefighters and paramedics.. That is how our life becomes BECAUSE OF the Internet. Within the new society, cyberterrorism is becoming a more serious threat than ever. The next major terrorist attacks will take place on a different battlefield: the cyberspace.